Super Chocolate 64 Promotion: Difference between revisions
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[[File:PromotionalWrapper2.0.png|thumb|Recreation of a wrapper]] | [[File:PromotionalWrapper2.0.png|thumb|Recreation of a wrapper]] | ||
In 1996, to boost sales of Super Mario 64, Nintendo teamed up with Cadbury to create Super Mario 64 themed chocolates. They were available to buy in most convenience stores across the United Kingdom, until four months after the game's release. Their front-runner product was the "Super Chocolate 64" bar, made with 100% Cadbury Dairy Milk milk chocolate. | In 1996, to boost sales of Super Mario 64, Nintendo teamed up with Cadbury to create Super Mario 64 themed chocolates. They were available to buy in most convenience stores across the United Kingdom, until four months after the game's release. Their front-runner product was the "Super Chocolate 64" bar, made with 100% Cadbury Dairy Milk milk chocolate. | ||
The products of the promotion could be bundled with a special version of Super Mario 64 for 15% off of the game's price. | |||
== Super Mario 64: Chocolate Edition == | |||
Super Mario 64: Chocolate Edition is mostly similar to the normal version of Super Mario 64, besides additional features on the title screen, and a version exclusive crash in TTC | |||
== Reception and Controversy == | == Reception and Controversy == | ||
Initially the chocolates were wildly popular. As an effect of these limited time chocolates, it is estimated that sales of the game itself increased by 15% in the UK. Despite the considerable mark up compared to Cadbury's regular line of chocolate products, Super Mario 64 chocolates were frequently selling out. However, three months after the initial success, reports from multiple consumers in Birmingham suggested that the product was contaminated, as there were several reports of the product glowing faintly yellow when unwrapped. Cadbury canceled the product two weeks after, and made a public statement apologizing. Nintendo did not make a public statement about the incident. | Initially the chocolates were wildly popular. As an effect of these limited time chocolates, it is estimated that sales of the game itself increased by 15% in the UK. Despite the considerable mark up compared to Cadbury's regular line of chocolate products, Super Mario 64 chocolates were frequently selling out. However, three months after the initial success, reports from multiple consumers in Birmingham suggested that the product was contaminated, as there were several reports of the product glowing faintly yellow when unwrapped. Cadbury canceled the product two weeks after, and made a public statement apologizing. Nintendo did not make a public statement about the incident. | ||
Latest revision as of 09:25, 5 June 2023
In 1996, to boost sales of Super Mario 64, Nintendo teamed up with Cadbury to create Super Mario 64 themed chocolates. They were available to buy in most convenience stores across the United Kingdom, until four months after the game's release. Their front-runner product was the "Super Chocolate 64" bar, made with 100% Cadbury Dairy Milk milk chocolate.
The products of the promotion could be bundled with a special version of Super Mario 64 for 15% off of the game's price.
Super Mario 64: Chocolate Edition
Super Mario 64: Chocolate Edition is mostly similar to the normal version of Super Mario 64, besides additional features on the title screen, and a version exclusive crash in TTC
Reception and Controversy
Initially the chocolates were wildly popular. As an effect of these limited time chocolates, it is estimated that sales of the game itself increased by 15% in the UK. Despite the considerable mark up compared to Cadbury's regular line of chocolate products, Super Mario 64 chocolates were frequently selling out. However, three months after the initial success, reports from multiple consumers in Birmingham suggested that the product was contaminated, as there were several reports of the product glowing faintly yellow when unwrapped. Cadbury canceled the product two weeks after, and made a public statement apologizing. Nintendo did not make a public statement about the incident.